Updating Investor Targeting to Capitalize On New Market Trends

Direct investor targeting has always been an essential part of a successful investor relations program. Updating your institutional investor target list each year is great way for companies to capitalize on changing market trends, economic developments, and keeps your prospects list from going stale. StarHub is an fine example of a firm that refreshes its IR institutional target list each year based on the latest company developments and investor preferences. Read more on StarHub's dynamic IR investor targeting program and how your firm might benefit from an annual institutional investor target list refresh at IR Magazine.